Our strength involves using interactional and contributory skills to create content-rich narratives, experiences and environments. We believe ideas that are both formally and explicitly articulated—and also embodied by design—appeal to and engage diverse audiences in more meaningful ways. Said another way, it is an approach to design that goes beyond surface. Our process draws on the content, context and goals of a project, and is informed by our knowledge of cultural and social histories and public policies. —Urshula Barbour
convey complex information clearly, for both experts and
lay people alike.
We believe effective design is a process that develops by understanding a client’s goals, a thorough review of the content, awareness of project’s context, and anticipating the end-user’s needs.
Utilizing typographic systems, imagery, media and infographics, we specialize in the transformation
of content to communicate in ways both legible and appealing for the analog, multisensory, and digital realms.
The studio’s projects have been featured in The New York Times, Wall Street Journal, Metropolis, Newsweek
and Time magazines and numerous design annuals, blogs and magazines.
Urshula’s approach to design is informed by a multidisciplinary background that includes architecture, anthropology, communications, public policy and social history. Her background serves well P+A’s diverse projects and clients—they include archives, architects, artists, city agencies, foundations, libraries, magazines, museums, publishers, and universities.
Prior to founding P+A she was a research fellow at the Center for Women in Government, SUNY, Albany, writing and organizing summits on asset accumulation and food security in low-income communities. Urshula has also written for I.D. and Print magazines. She has taught at CCNY, The Cooper Union, Parsons and Pratt and has been a speaker at CFA/AIANY, Columbia University, NeoCon, NYU’s Integrated Technology Program, Sotheby’s Institute, SUNY Binghamton, Tufts, and Yale.
Urshula received an MA from the New School Graduate Faculty, an MFA from the University of Pennsylvania and a BFA in General Studies from The Cooper Union for the Advancement of Science and Art.
Prior to founding P+A, Paul was the art director of
Interiors magazine, and a design associate at Design/Writing/Research and Donovan & Green.
He is an adjunct faculty member at Parsons, The New School for Design, and has also taught at The Cooper Union and the Maryland Institute, College of Art. Paul served as a juror for the Society of Publication Designers and I.D. magazine and has been a guest critic or speaker for the AIGA, Columbia University Graduate School of Architecture, MICA, NeoCon, NYU’s Integrated Technology Program and Sotheby’s Institute.
Paul is currently serving on the Board of Directors for the Type Directors’ Club and is a member of the American Institute of Graphic Arts. He is a graduate from The Cooper Union for the Advancement of Science and Art.
Center for Architecture/AIA NY
Center for Jewish History
The Cooper Union for the Advancement of Science & Art
The Cooper-Hewitt, National Design Museum
Friends of the Israel Museum
Hirshhorn Museum & Sculpture Garden, DC
Hudson River Powerhouse Group
Institute for Transportation and Development Policy
The Jewish Museum
Lower East Side Ecology Center
Museum of Modern Art, New York
Museum of the City of New York
National Association of City Transportation Officials
New York City Ballet
New York City Department of Design & Construction
New York City Department of Parks & Recreation
New York City Department of Transportation
New York Philharmonic
New York Public Library
Isamu Noguchi Museum
Parsons, The New School for Design
Prospect New Orleans / U.S. Biennial
Rafael Viñoly Architects
Rock & Roll Hall of Fame and Museum
Peter Cooper—A Mechanic of New York, Donald Albrecht, Julie Lasky, Abbott Miller, Ellen Lupton, Luke Hayman, Scott Devendorf & The National, Ileen Gallagher, Patrick Clinton, Marc Sapir, Christina Grillo, Mark Lamster, Bennett Robinson, Giedre Gudzuite, Mike Liddy, Virginia Chow, Alanna Stang, Andras Szanto, Paul Makovsky, David Bright, Lyle Rexer, Kate Stohr, Cameron Sinclair, Annette Weintraub, Dan Cameron, Joanne Chew, Bill Drentel, Anthony Calnek, Charles Nix, Marc Blaustein, Hans Haacke, George Sadek, David Gissen, Day Gleeson, William Bevington, Rick Bell, Susan Rabbiner, Michael Stafford, Michael Glickman, Arthur Corwin, Andrew Hearst, Alice Greenwald, Sylvia Harris, Alfred Zollinger, Tina Hoerenz, Margaret Morton, Rosamond Fletcher, Martin Moeller, Cathy Frankel, Michael Bierut, Uwe Reinhardt, Steven McClenning, Hope Sweeney,
All contents within this website are copyrighted in their entirety. You may not reproduce or use the enclosed in any form other than for educational use. These resources may not be reproduced without the written permission of the author(s). Any trademarks, names or images herein are property of their respective owners.—Pure+Applied.