Sustainable Streets

New York City Department of Transportation

In the Spring of 2008, NYC Department of Transportation released Sustainable Streets, the agency's strategic plan under its new Commissioner, Janette Sadik-Khan. The plan laid out, for the first time, a clear and detailed transportation policy for New York City—one that promised a new direction. Pure+Applied worked with the Commissioner’s staff members Margaret Newman, Jon Orcutt, and Dani Simons to craft a way for the DOT to convey their new plan. We developed a new graphic language for the DOT that they would begin to implement as part of their brand identity under Commissioner Sadik-Khan. We also recommended and implemented the typeface “Galaxie Polaris” (by Village Typefoundry) for all DOT publications and public-facing presentations. The success of the initial publication led to Pure+Applied designing the rebrand of the DOT during the Commissioner’s tenure.

Sustainable Streets
2009 Progress Report

Sustainable Streets:
2013 and Beyond

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