Folk City: New York and the American Folk Music Revival

PureandApplied_MCNY_FolkCity_01

Pure+Applied designed and produced the exhibition reader Folk City: New York and the Folk Music Revival for Columbia University Press. Co-published by the Museum of the City of New York (where the exhibition itself was presented), the book was designed using images primarily from the museum’s collection. We selected the typeface “Central Avenue” for the display typography because of its hand-painted-like quality. We used the typeface “Pitch” to set the personal accounts of the people who lived during the Folk City Era. The design for the book set the graphic identity for the exhibition.

Pure+Applied designed and produced the exhibition reader Folk City: New York and the Folk Music Revival for Columbia University Press. Co-published by the Museum of the City of New York (where the exhibition itself was presented), the book was designed using images primarily from the museum’s collection. We selected the typeface “Central Avenue” for the display typography because of its hand-painted-like quality. We used the typeface “Pitch” to set the personal accounts of the people who lived during the Folk City Era. The design for the book set the graphic identity for the exhibition.

  • Categories
  • American History
  • Books
  • Exhibition Reader
  • Social Issues
  • Z Museum of the City of New York
PureandApplied_MCNY_FolkCity_03
PureandApplied_MCNY_FolkCity_04
PureandApplied_MCNY_FolkCity_05
PureandApplied_MCNY_FolkCity_06
PureandApplied_MCNY_FolkCity_18
PureandApplied_MCNY_FolkCity_07
PureandApplied_MCNY_FolkCity_08
PureandApplied_MCNY_FolkCity_09
This handsome book, which includes rarely seen photographs, reminiscences of participants and a lively narrative, adds depth to an exhibition of the same name on view at the Museum of the City of New York.

The New York Times Sunday Book Review

PureandApplied_MCNY_FolkCity_10
PureandApplied_MCNY_FolkCity_12
PureandApplied_MCNY_FolkCity_15
PureandApplied_MCNY_FolkCity_14
PureandApplied_MCNY_FolkCity_13
PureandApplied_MCNY_FolkCity_16
PureandApplied_MCNY_FolkCity_11

Other Projects

ABC of It - P+A designed Milo’s car and the tollbooth (from The Phantom Tollbooth). The tollbooth doubled as a vertical display case.
The ABC of It: Why Children’s Books Matter
You Say You Want A Revolution -Title wall and intro wall with a view toward rear of gallery.
You Say You Want A Revolution
Pure+AppliedLogo_Website-01

info@pureandapplied.com
212.929.9449