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Pure+Applied worked with William T. Georgis Architects on Gilded New York, the inaugural exhibition in the museum’s new Tiffany & Co. Foundation Gallery. The exhibition explored the history of the City’s visual culture, presenting a lavish display of some 100 works—including costumes, jewelry, portraits, and decorative objects—created between the mid-1870s and the early 20th century. Pure+Applied created the exhibition identity, graphics, and labels, and commissioned the three-dimensional gilt letters for the exhibition title. We printed the labels on pearlescent paper, giving them a bespoke quality in keeping with the Georgis Architects’ exhibition design.

Curator: Donald Albrecht

  • Categories
  • American History
  • Graphics
  • Lifestyle
  • Museums
  • Z Museum of the City of New York
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Other Projects

Shall Not Be Denied Exhibition. In the “intro” area, visitors see a four-minute video montage of contemporary women stating the Nineteenth Amendment with photos of the suffragists who fought for it. (Video by Upswell.) The exhibition identity’s bold directional typographically leads visitors to the “street” area.
Shall Not Be Denied: Women Fight for the Vote
Memory Unearthed - A backlit photo of Ross unearthing the box of negatives that he had buried as “some record of our tragedy.” The photo is paired with a projection of some of Ross’ recovered images as well as the photographer’s own words.
Memory Unearthed: The Lodz Ghetto Photographs of Henryk Ross
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