Women Who Rock
Vision Passion Power
Rock & Roll Hall of Fame
The Women Who Rock logotype was created for the exhibition at the Rock & Roll Hall of Fame and Museum. Since the exhibition covered the history of significant women in rock ’n’ roll along with its many stylistic changes, we designed the logotype to suggest the varied characteristics of the performers and time periods.
The letter forms were based on one underlying typeface that we then gave different visual styles such as: art nouveau forms in the letter “N” to connote the psychedelic ’60s and a “bubble-gum highlight” in the “O” for ’80s pop music.