Prospect New Orleans
The Prospect New Orleans is an arts organization that supports the rebuilding of New Orleans by organizing through a biennial, lectures, gallery shows, and involvement with local and visiting artists.
The identity was developed to enable it to evolve over time to meet the future needs of PNO.
We used color and typeface choice to differentiate the 2008 and 2011 Biennials. The rectangular element are kept as a constant, inspired by blocks as a symbol for rebuilding.
For the first Biennial, we created advertisements in national and local magazines and newspapers as well as coordinated all the ephemera related to the Biennial from outdoor signs, brochures, invitations, and t-shirts. Key to this process was working with local New Orleans businesses when feasible.