My Recipes is Time Inc.’s website that serves as an aggregate host for all cooking-related articles and recipes produced by Time Inc. Media.
We redesigned the logo to be:
– approachable and fun
– readable at various size in different digital media
We initially explored numerous directions in developing the logotype. The client and P+A worked closely together to ensure the decisions and selections made—from the initial to the final round—were in keeping with the Time Inc. brand and demographics.