Category Archives: Identities

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National Association of City Transportation Officials

NACTO is a relatively new national organization that serves as a hub for the exchange of ideas and best practices among major City Departments of Transportation throughout the country.

The logo is based on an intersection where the NACTO acronym is situated at the nexus. So far we have developed the logo and identity standards manual for the organization.

Currently, we are designing and producing a National Bike Guide Manual which promotes best practices, and codifies all local street markings and graphics related to safe urban bike travel.

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Always Vanilla™ &
Natural Ethics™ Vanilla

International Flavors & Fragrances

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Gilded New York

Museum of the City of New York

The exhibition presented a lavish display of some 100 works, including costumes, jewelry, portraits, and decorative objects, all created between the mid-1870s and the early 20th century. The dazzling works in the exhibition illuminated an era when members of the new American aristocracy often displayed their wealth in storied balls in Fifth Avenue mansions and hotels. It was a time when New York became the nation’s corporate headquarters and a popular Ladies’ Mile of luxury retail establishments and cultural institutions helped launch the city to global prominence.

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The Dutch Universal Tradition Culture And Heritage Foundation

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NYC Plaza

New York City Department
of Transportation

The NYC Plaza logo is one component of our ongoing work with the New York City Department of Transportation.

The logo demarcates areas that have been repurposed for pedestrian—instead of vehicular—activities.

The logo is primarily used by DOT officials when giving powerpoint presentations and “leave-behind” collateral to community boards and talks.

Our work with the NYC DOT started with the design of one publication—Sustainable Streets 2008—and has grown to consulting work for templating publications, powerpoint presentations, temporary exhibitions, and street graphics. This included suggesting DOT change the color scheme of their logo from black and red to black and green to suggest the sustainable strategies they are pursuing and refresh public perception.


NYC Plaza
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Sandy Storyline: When
you’re rebuilding community,
every story matters

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10th Anniversary Logo

Center for Jewish History

To commemorate the 10th anniversary of the Center as the umbrella organization for five partner institutions, we redesigned the CHJ logo to:
– look contemporary and evoke its role as a scholarly research institution and repository
– be legible in large and small sizes
– be applicable in both digital and print media
– to accommodate a tagline that we helped develop

We have redesigned significant communications pieces such as their commemorative donors book, annual report, quarterly newsletters, advertisements, invitations, eblasts, microsites for conferences and symposia and exhibitions.

We have also been arranging to have spaces and events photographed by skilled yet affordable photographers to improve their database of images.

The Center has been applying the new design and aesthetic as it remodels portions of the interior of the building. Our involvement spans space planning and design of the new interiors, a proposed new entrance, as well as signage and wayfinding program.

Additionally, we are working with three of the five partner institutions on projects ranging from the redesign of newsletters to the planning, design and implementation of a new visitors’ gallery.


Center for Jewish History
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Prospect New Orleans

U.S. Biennial

The Prospect New Orleans is an arts organization that supports the rebuilding of New Orleans by organizing through a biennial, lectures, gallery shows, and involvement with local and visiting artists.

The identity was developed to enable it to evolve over time to meet the future needs of PNO.

We used color and typeface choice to differentiate the 2008 and 2011 Biennials. The rectangular element are kept as a constant, inspired by blocks as a symbol for rebuilding.

The number of blocks is based on the districts in New Orleans that host different galleries or events during the Biennial.

For the first Biennial, we created advertisements in national and local magazines and newspapers as well as coordinated all the ephemera related to the Biennial from outdoor signs, brochures, invitations, and t-shirts. Key to this process was working with local New Orleans businesses when feasible.


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Glass magazine


The Glass logotype was created for the magazine published by Urban Glass. The publisher continues to use logotype in print, website, and for marketing purposes.

We redesigned the magazine and recommended the Editor in Chief, who remains. The combination of the redesign and invigorated editorial approach turned around the struggling publication. The logotype and magazine format remains in use.

Glass Magazine