Cinema and the Brain
Distributed Art Publishers
The author, Warren Neidich, discusses how culture “sculpts” the configuration and reconfiguration of the architecture of the brain. It is this reconfigured system of connections that ultimately leads to new ways of thinking that result in the production of new forms of artwork. The design concept, echoing the author’s premise for the book, is based on the idea of shifting. Paragraphs shift, as does the title of the cover. These “shifts” make the reader more aware of the text and the acts of seeing and reading, and, most importantly, are a visual reminder that external stimuli (in this case text) carry on an ongoing dialogue with the brain.